I’m a Beauty Director Who Hates Black Friday, But These Deals Are Just Too Good
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I’m going to be honest, whenever November rolls around, a sense of stress starts to bubble away inside of me. With the arrival of sale season, as a beauty director, it’s my busiest time of year, but it’s not actually the work that stresses me out; it’s the fact that, in amongst it all, I too have to start thinking about shopping for myself, in a time when I’m feeling seriously fatigued by sales. And so, Black Friday isn’t typically something I am excited by.
While I’ll often hold out for big Black Friday discounts on household and fashion purchases, when it comes to beauty, I’m not fussed. Sure, there are some great Black Friday beauty tool deals to be taken advantage of, and I will forever shop both the Merit Black Friday sale and the Victoria Beckham Beauty Black Friday sale (they’re the two brands that only discount once or twice a year), but for the most part, I’m checked out. The abundance of beauty discounting throughout the year means that I can almost always find any given beauty product on sale, so why would I fuss over Black Friday? But this year, as I scrolled through my inbox to sift through the upcoming Black Friday beauty deals, one particular offering stopped me in my tracks: Space NK’s Black Friday sale.
The retailer is offering up to 25% off some of its most-loved products, but it wasn’t the discount that stunned me; it was the product offering. I’m talking up to 25% off some of my favourite products of all time, from the likes of Aesop, Dyson, Byredo, Medik8 and even my forever-favourite Westman Atelier. So, without any further ado, behold: the best Space NK Black Friday deals on the products you really ought to know about.
Best Space NK Black Friday Deals 2025
- Elemis Pro-Collagen Cleansing Balm,
was £52, now £39 - Dyson Supersonic,
was £330, now £200 - Aesop Reverence Aromatique Hand Wash,
was £33, now £25 - Byredo Tree House Candle,
was £70, now £56 - K18 Leave-In Molecular Repair Hair Mask,
was £70, now £53 - Westman Atelier Baby Cheeks Blush Stick,
was £44,now £33
Elemis
Pro-Collagen Cleansing Balm
I could write 100 love letters to the Elemis Pro-Collagen Cleansing Balm. And, to be honest, I feel like I have with the amount I’ve written about it over the years. Easily one of the most luxurious and unctuous cleansing balms ever made, it really deserves its colloquial title of “spa in a jar”. It’s just the ultimate skin treat (and the perfect gift for the person you don’t know what to buy for at Christmas).
Dyson
Supersonic Prussian Blue
Finding a Dyson discount this good isn’t easy, trust me. I have spent years writing about Dyson Black Friday discounts, and this is the first year I’m seeing some genuinely impressive offers, perhaps because of the sheer number of launches Dyson has had over the past 12 months. In years gone by, certain retailers have offered a gift with purchase, but monetary discounts have proved rare. Almost unheard of? A whopping £130 discount on this best-in-class hair dryer.
Hourglass
Unlocked Instant Extensions Mascara
Don’t get me wrong, I’m a huge fan of a cheap mascara (L’Oréal mascaras are my all-time favourites), but if I could only use one mascara again for the rest of my life, it would be this one from Hourglass. It adds weightless length like you wouldn’t believe.
Aesop
Reverence Aromatique Hand Wash
Aesop hand soap for £25? I’m just as shocked as you are. If you’ve long wanted a bottle of this exceptionally chic (and, let’s face it, status-symbol) soap on your sink side, now is the time to buy it. You could fill it up with Carex after you’ve emptied it, but the gritty exfoliation of this Reverence formula, in my opinion, can’t ever be beaten—it’s the best of the best.
Hourglass
Phantom Volumizing Glossy Balm
If you’re yet to try Hourglass Phantom Volumizing Glossy Balm, just do it. Seriously, take this £9 discount as a sign. Every single beauty editor at Who What Wear would agree with me when I say it is the best lip product ever made. Hydrating, glossy, comforting and stunningly hued, I’m buying three new shades today.
Escentric Molecules
Molecule 01 Eau de Toilette
If I had a pound for every friend and colleague who has asked me if I have a spare bottle of Escentric Molecules Molecule 01 knocking around for them, I’d almost be rich enough to buy a bottle a week. As a beauty director who has a very extensive perfume collection, this is the one everyone wants to borrow. The fresh, crisp, sharp nature of Molecule 01 can’t be compared to anything else. It might be the original skin scent, but it will also forever remain the chicest, too.
Caudalie
Self Tan Sun Drops
The fact that this product isn’t deemed cult should be enough to tell you that I really stand by my recommendation. Seriously, I’ve never had more compliments on my tan than when I’ve been using these Caudalie Self Tan Sun Drops. I’ve tried hundreds of different facial tanning drops, so trust me when I say: do not sleep on these.
As somewhat of a fragrance specialist, it’s needless to say I have exceptionally high expectations when it comes to my candles. I wince every time I see someone recommending a candle I know has no throw. Byredo Tree House is probably one of the best candles money can buy. It manages to combine the aroma of freshly chopped wood with a log fire so that it never feels like too much. It smells undeniably expensive, and it fills the whole home. For £56, I’m stocking up.
The Inkey List
Glycolic Acid Exfoliating Body Stick
It might not be the most expensive (or sexy) product on this list, but it’s definitely the useful. The Glycolic Acid Exfoliating Body Stick from The Inkey List basically fixes all of my body care woes. Bumpy skin? Smoothed. Strawberry legs? A thing of the past. Ingrown underarm hair? Non-existent. Post-workout body spots? Never. Just buy it and thank me later.
Laura Mercier
Honey Bath Ambre Vanille
On my first ever day working at Who What Wear, all the way back in January 2020, the team asked me what my favourite ever beauty product was, and my response was this. A £47 bubble bath is ludicrously luxurious, I’ll admit, but from the first use you’ll understand my sentiment entirely. In fact, one of the editors bought it that day from my recommendation and texted me just last month to scold me for igniting such an expensive habit.
Acqua Di Parma
Colonia Essenza
Indulge me a little while I talk about how Acqua di Parma Colonia Essenza (a perfume I consider one of my few signatures) is the best fragrance ever made while simultaneously persuading you not to buy it, because I want to keep it all to myself…. Colonia Essenza is, without question, the most unique, sexy and expensive-smelling fragrance in the universe. I have worn it for coming up to a decade now, and I will never tire of its enticing, soapy veil. But who wants to smell like the most amazing person in the world, anyway? Urgh, yuck, not you, don’t buy it.
Medik8
Advanced Pro-Collagen+ Peptide Cream
So you want a hardworking moisturiser that does it all? You got it. This seriously impressive cream from Medik8 launched only a few months ago, and I’m already on my second jar. I slather the silky, whipped cream over my face and neck every single night, and the results speak for themselves—the glowiest, smoothest, most youthful-looking skin I’ve ever possessed.
Rare Beauty
Harmony Flexible Lifting Gel
I don’t consider myself loyal to brow gels—I know what I like, but I am also known to dabble. This one, however, has become somewhat of a regular in my rotation. It’s stronger than a few of my more natural-looking options in hold, but it’s not as grossly sticky as the formulas I detest (the ones that stick your brows to your face like they’re printed on). It delivers all-day hold, without any crunchiness or crispiness. I really do love it.
Living Proof
Advanced Clean Dry Shampoo
If it’s dry shampoo you’re after, know that this is the single best formula ever made. Seriously, every dry shampoo out there is trying to compete with this stuff. It absorbs grease and oil like no other gives hair that sort of clean-looking-but-still-lived-in finish I strive for. Oh, and this one has a particularly sublime amber scent that basically doubles up as a hair perfume.
Westman Atelier
Baby Cheeks Blush Stick
Over the past year, I’ve been trying out some new cream blushers, but who the hell am I kidding?! It’s Westman Atelier Baby Cheeks that will forever have my heart. This soft-as-butter formula melts into cheeks and delivers the most beautiful flush of colour in a matter of seconds. Just swipe on, pat with your fingers, and that’s all it takes. Prepare never to want to use any other makeup product ever again.
K18
Leave-In Molecular Repair Hair Mask
Finally, the stuff that keeps my fragile hair alive. If hair breakage is a concern for you, invest in this right now and thank me later. K18’s biotech research into bond repair is what justifies its high price point, and I promise you’re not going to find results like it anywhere else. At £70, I can understand why you might have sought out cheaper options before, but now that it’s discounted, I can assure you you’ll save money by not having to buy heaps of other products that only let you down.
What Is Black Friday?
Black Friday weekend is an annual sale shopping event that originated in the US. It marks the end of Thanksgiving and the start of the festive shopping season, resulting in the majority of well-known—and even, in recent years, smaller—brands and retailers heading into a period sale for a full four days.
When Is Black Friday 2025?
Black Friday will fall on Friday 28 November 2025, and you can expect deals across the whole weekend and into Cyber Monday, which falls on Monday 1 December 2025. Our editors will be busy compiling the best of the Black Friday savings.
When Does Black Friday 2025 End?
Black Friday sales tend to run over the weekend and end on Cyber Monday, which will fall on Monday 1 December 2025.
What Is Cyber Monday?
Cyber Monday is the final day of sales of the Black Friday sales period. In 2025 it will be Monday 1 December, and is typically the last chance to snap up savings.
When Is Cyber Monday?
In 2025, Cyber Monday lands on Monday 1 December, and we expect this to be the final day of sales for the Black Friday Weekend.
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