Style

“Crime 101” Is an Enjoyably Moody Exercise in Michael Mann Lite
Those qualities bind him, in a spiritual sense, to Lou, who can’t suppress a quiet admiration for the criminal he’s pursuing, and also to Sharon, the insurance broker, who...
Whodunnit: The Upstate Murder-Mystery Weekend
Cupid gets his main-character moment this weekend. We asked New Yorker staffers to help build a playlist befitting his romantic mission.For a classic piece of nineties Brit pop, Oasis’s...
A Terrifying Scam and the System That Made It Possible
Burch tracks these cases, and has conducted her own research on plaintiffs’ experiences. Her findings are sobering: plaintiffs almost never feel that justice has been served, even when they...
7 ways to run small scale paid tests to validate marketing channels
If you are early-stage and bootstrapped or close to it, every dollar you spend on marketing feels heavier than it should. You know you need distribution, but you also...
7 reasons raising too much money too soon makes you weaker
There is a moment many founders quietly fantasize about. The big check clears. The bank balance looks real. You finally feel like you can breathe. In the startup world,...
How to validate a service business idea with minimal investment
You have an idea you cannot shake. It feels obvious, useful, maybe even inevitable. But you also know that building a service business on vibes is how people burn...
“My Father’s Shadow” Is Intensely—Yet Obliquely—Autobiographical
Most of the movie takes place in the span of a single day, and two clocks, political and personal, seem to be ticking out of synch, urgently and discordantly....
Is There Such a Thing as Too Much Good Taste?
The worry that taste is deceptive or distracting haunts seemingly every narrative in which it figures. In “Strangers,” Burden wonders how she failed to notice her husband’s unhappiness, and...
In “Riot Women,” the Punks Are All Grown Up
The British drama “Riot Women” begins with a blackly comic suicide attempt. Beth (Joanna Scanlan), a teacher on what she calls “the wrong side of fifty,” burdened by loneliness,...
How to protect your intellectual property as a new founder
You finally have something real: a prototype, a name, maybe your first customers. And then it hits you. What if someone copies this? What if a contractor walks away...
4 questions that reveal whether your business model actually works
At some point, every founder hits the same uneasy moment. You are shipping features, posting updates, maybe even closing small deals, yet something feels off. Growth feels fragile. Revenue...