Video: How Colleges Are Turning Athletes Into Influencers

Video: How Colleges Are Turning Athletes Into Influencers

April 27, 2025 / Kim Browne /

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The University of North Carolina at Chapel Hill is known for its sports programs, but now it has something else to offer its athletes: an opportunity to become an influencer. Sapna Maheshwari, a business reporter who covers social media for The New York Times, returned to her alma mater to learn more.

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Kim Browne

As an editor at Grazia British, I specialize in exploring Lifestyle success stories. My passion lies in delivering impactful content that resonates with readers and sparks meaningful conversations.

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