‘Baby Shark’ Outfit Pinkfong Inks Strategic Deal With Japan’s TBS Television

Seoul-based Pinkfong Company, the outfit behind the global kids phenomenon “Baby Shark,” has formed a strategic partnership with Japanese broadcasting giant TBS Television to jointly develop new family-friendly content and expand its footprint in the Japanese market.

Pinkfong has established global success with properties like “Baby Shark,” which has accumulated over 15.8 billion YouTube views. The company’s newer property, “Bebefinn,” has achieved No. 1 rankings in 11 countries on Netflix and built an audience of more than 50 million subscribers across its YouTube channels.

The partnership will focus on creating original programming aimed at young viewers and their families worldwide, while also strengthening the presence of “Bebefinn” across Japan through various distribution channels and events.

The collaboration has already yielded its first initiative earlier this month when Pinkfong participated in TBS’s “Play & Learn Festival” from April 4-6. The event featured a “Bebefinn House” recreation from the animation, Japan’s first sing-along show featuring the Bebefinn siblings, and “Baby Shark” attractions.

To solidify its Japanese expansion, Pinkfong has established a local office in Japan and plans to tour its live show “Baby Shark Live! The Hidden Treasure” throughout the country in 2025, with performances scheduled in Shizuoka, Tokyo, Chiba, Kobe, and other major cities.

The companies said details of their co-developed content will roll out throughout 2025, with the first announcement expected this fall.

“This partnership with TBS Television represents a significant milestone in our global expansion strategy,” said Min-seok Kim, CEO at The Pinkfong Company. “By combining Pinkfong’s expertise in creating and growing premium family IP with TBS’s extensive production and distribution capabilities, we’re poised to deliver fresh, engaging content that resonates with families around the world.”

“At TBS Television, we’re committed to delivering impactful content that creates tomorrow’s world with the best experiences,” added Masamine Ryuho, president and representative director at TBS Television. “This collaboration with The Pinkfong Company aligns perfectly with our Vision2030 strategy focusing on innovative content creation and global expansion.”