Beyond the Bouquet: Venus et Fleur’s Modern Heirlooms Collection Adds an Italian Twist with Ginori 1735 Vase Collaboration

Luxury floral brand Venus et Fleur and Italian porcelain-maker Ginori 1735 have joined the best of their crafts together in a new collaboration—a vase featuring 16 long-stemmed roses.

The Kering brand’s Ming vase incorporates its Oriente Italiano print in Malachite green emblazoned with carnation patterns, serving as a vessel for Venus et Fleur’s Eternity Roses that were selected by botanical artisans in Ecuador.

The floral house’s limited-edition keepsake debuts Thursday, joining apt companions in its Modern Heirlooms collection ahead of Mother’s Day.

“At the heart of this collection is the sentiment that mothers, and those who nurture us, deserve more than a fleeting bouquet. They deserve a gift that honors their legacy—one that lingers with grace and intention,” said Seema Bansal Chadha, Venus et Fleur co-founder.

The lineup of 2025 giftables includes the brand’s first subscription service, which delivers floral arrangements every three months, and Coffret des Fleurs. “Our goal with the Eternity subscription and the Coffret des Fleurs is to create an experience that transcends traditional floral gifting into luxury,” Chadha added. “We are excited to introduce a product that not only enhances the aesthetic of any home but also provides a continuous reminder of love and beauty throughout the year.”

Other new additions include Venus et Fleur’s Gardenia Magnifica blooms that hail from Japan and are designed to last a year; the Toile de Joie hatbox; the L’Atelier Vert Candle and more.