Biologique Recherche Opens SoHo Pop-up With In-depth Skin Analysis

Biologique Recherche is popping up in New York City.

The luxury skin care brand has opened a pop-up store in SoHo at 132 Greene Street. This marks the brand’s first owned retail location in New York City. The company, founded in 1977, also maintains a flagship called the Ambassade in Paris at 32 Avenue des Champs-Élysées.

Upon entering the minimalist space, guests are able to undergo a skin diagnostic via the Skin Instant Lab, a technology exclusive to Biologique Recherche that analyzes high-definition images of the skin to recommend a treatment plan. From there, Biologique Recherche’s skin experts can walk the guest through their results and recommended protocol, which could include products like a version of the brand’s cult-favorite Lotion P50. All of the brand’s products are available to purchase at the pop-up.

Periodically, the pop-up will also host events such as masterclasses and panels.

The store is open Monday and Wednesday through Saturday from noon to 6, Sunday from 11 to 7, and closed on Tuesday. The pop-up will be open until Biologique Recherche opens its New York City Ambassade flagship in several months.