Blackpink’s Jisoo, Seo In-guk to Star in Netflix K-Drama ‘Boyfriend on Demand’

Netflix has greenlit a new Korean romantic comedy series “Boyfriend on Demand” (working title), featuring Blackpink member Jisoo alongside Seo In-guk (“Doom at Your Service,” “Café Minamdang”) in lead roles.

The high-concept drama centers on an overworked webtoon producer who discovers romance through a subscription-based virtual reality dating program. Jisoo will portray Seo Mi-rae, a career-focused creative whose love life takes an unexpected turn when she receives a “Monthly Boyfriend” device that allows her to date seemingly perfect virtual suitors.

Seo In-guk is set to play Park Kyeong-nam, a rival webtoon producer whose frosty exterior masks hidden depths. His character’s complex dynamic with Mi-rae promises to add tension to the workplace romance narrative.

At the helm is director Kim Jung-sik, known for his deft touch with in series like comedy-drama “Work Later, Drink Now” and comedy-romance “No Gain No Love.” The helmer’s track record suggests the show will balance its high-tech premise with grounded emotional storytelling.

The series continues Netflix’s investment in Korean content, following the streamer’s string of hits in the romance genre. Earlier this month Netflix unveiled its 2025 slate.

The series marks Jisoo’s latest acting venture following her success in Disney+ and JTBC’s “Snowdrop” and her new Prime Video series “Newtopia,” which debuted in February and follows a couple’s journey to reunite amid a zombie outbreak in Seoul. In “Newtopia,” Park Jeon-min plays Lee Jae-yoon, a man completing his mandatory military service, while Jisoo takes on the role of Kang Young-joo, his girlfriend navigating early career challenges.

In January, Jisoo signed a global label deal with Warner Records for her solo music releases, ahead of the Feb. 14 release of her debut solo mini album, “Amortage.”