Blackpink’s Rosé Stops by Shanghai Before VMAs for Puma

Blackpink‘s Rosé stopped by Shanghai for Puma on Saturday, right before going on stage at the MTV VMAs to take home the Song of the Year award for “APT,” her viral hit in collaboration with Bruno Mars.

The K-pop star dashed in and out of Shanghai to celebrate the global launch of her first collaborative collection with Puma, a brand she has been working with since last summer in the capacity of a global brand ambassador.

“Working with the Puma team to bring the Puma x Rosé collection to life has been a fulfilling journey, and celebrating its launch feels very special. It’s an incredible experience to see the campaign come to reality and to see how people creatively style the pieces in their own way. This experience will be unforgettable,” the Blackpink star said.

To showcase the collection, Puma designed an immersive physical journey to invite guests to explore, interact and step inside the pop star’s world with custom photo booths, 3D holographic installations and a heart-shaped letter wall.

At the venue, Rosé, donning a mesh top with the number 97 and a black track jacket from the collection, can be seen reading the letters on the wall and posing with the Puma Speedcat sneakers in black and white. She also greeted fans and interacted with local media.

During her stay in the city, the star stayed at the Regent Shanghai on the Bund and posed in one of the rooms with the city’s iconic skyline as the backdrop for social media.