Brand Maggi stronger than ever as Nestle India gears up for new leader
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Suresh Narayanan, who joined Nestlé India as chairman and MD in 2015 when the FSSAI had ordered a nationwide recall of Maggi noodles due to high levels of lead, prepares to retire in July 2025
4 min read Last Updated : Oct 10 2024 | 12:45 AM IST
Nothing has presented “two minutes” as tastefully as Maggi since its entry into India over four decades ago.
When it first arrived in the country in 1983, Nestlé’s “two-minute noodles” faced a daunting task: Cracking the traditional roti-sabzi market.
But with an instantly catchy Doordarshan campaign, Maggi not only created a new category of snacking but also came to dominate it. Today, Maggi remains the undisputed champion of the instant noodle segment, notwithstanding a near-existential crisis a few years ago and intense competition.
Nestlé India is poised for a leadership change as Suresh Narayanan, who became chairman
Originally published by business-standard.com. Syndicated material does not necessarily reflect the views of Grazia British.
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