Bulova Partners With Sail4th 250 to Commemorate America’s 250th Anniversary

Bulova, the New York-based timepiece brand since 1875, is partnering with Sail4th 250 to mark America’s Semiquincentennial and the company’s 150th anniversary.

Sail4th 250 is the nonprofit organization behind the 30-nation international Tall Ship parade and festival in New York and New Jersey that will take place from July 3 to 8 of 2026. Bulova will introduce a limited-edition timepiece created especially for this historic event.

“This partnership has special significance for Bulova not only because we began in New York with our first retail store on Maiden Lane, right near the Seaport, but also because our first ad featured a clipper ship,” said Jeffrey Cohen, president of Bulova. “This new exclusive co-branded commemorative timepiece will honor the legacy and tradition of America’s maritime heritage and our watchmaking expertise. We are proud to participate in America’s 250th birthday.”

Bulova logos will appear on Sail4th branded content, as well as in hospitality suites and VIP viewing areas for the Parade of Sail and the International Naval Review.

“Notably, timepieces have played an essential role in seaborne navigation since the sea clock was invented in 1736, which let mariners accurately measure their longitudinal program with timely star-sighings,” said Chris O’Brien, president of Sail4th 250. “Therefore, it is most fitting that Bulova, a leader in precision timekeeping and bold innovation, has joined in to celebrate America’s Semiquincentennial with us. Bulova continues to push boundaries of engineering and design to inspire the next generation of explorers and innovators.”