Calvin Klein Leads Media Exposure During NYFW With Help From Jung Kook

Calvin Klein emerged as the winner of New York Fashion Week in terms of media impact value, according to initial data from Launchmetrics, unveiled on Friday. The report shows the brand leading ahead of Michael Kors, Tory Burch, Cos and Off-White, which rounded out the top five.

During NYFW, Calvin Klein revealed Veronica Leoni’s second collaboration with a show held at the downtown Manhattan Brant Foundation gallery on Sept. 12. Leoni was named creative director of Collection in 2024.

Following the show, Calvin Klein had two viral moments on social media, with the first featuring K-pop star Jung Kook. A single post on the brand’s Instagram account, showing the singer arriving at the event, generated $825,000 in media exposure. Actress Lily Collins, star of “Emily in Paris,” also boosted the label’s social media presence by sharing a gallery of photos on her own account, generating $802,000 in MIV.

Both Collins and Kook have a strong relationship with Calvin Klein. The K-pop singer’s fall 2023 campaign notoriously earned $13.4 million in MIV for Calvin Klein Jeans, while Collins starred in the label’s spring 2025 campaign.

When it comes to celebrity power, Thai actress Tipnaree Weerawatnodom outshone all the front-row guests, earning $1.7 million in MIV through her social media posts. Weerawatnodom attended Cos’ fashion show on Sept. 14.

Overall, the report shows the spring 2026 edition of the fashion event generated $340.3 million in MIV, a proprietary metric that assigns an actual monetary value to marketing strategies across print, online and social media to calculate return on investment. The initial data was monitored between Sept. 9 and 18 on online and social media, and is forecasted to increase. For comparison, the spring 2025 edition, held in September 2024, generated $323.3 million in MIV.