Candice Swanepoel and Joan Smalls Star in Anne Klein’s Fall Campaign

Anne Klein is featuring Candice Swanepoel and Joan Smalls together in their fall campaign.

Both real-life best friends, the campaign is a tribute to women who balance careers and personal missions with elegance and who lift each other up along the way.

“For fall/winter ’25, we wanted to tell a story about women celebrating women as it deeply connected to ethos of our brand,” said Jameel Spencer, chief marketing officer, fashion and athletic verticals at WHP Global, which owns the Anne Klein brand. “Partnering with Joan and Candice again, was the perfect opportunity to tell that story authentically, given their real-life affection for one another. Both women exude strength, purpose, style, ambition and beauty in a way that inspires women from all walks of life.”

The campaign was shot in New York City by photographer Matt Easton, and director JP Micallef and styled by Sandy Armeni.

“Being a part of the Anne Klein campaign for the second time is incredibly special to me — and doing it alongside my best friend, Candice, makes it even more meaningful,” said the 37-year-old Smalls, who was featured in Anne Klein’s spring 2022 campaign. She hails from Puerto Rico and is a model and TV personality and is very active philanthropically.

The 36-year-old Swanepoel, who’s a South African model, entrepreneur and philanthropist, was featured in Anne Klein’s spring 2023 campaign. In 2023, Anne Klein forged a partnership with Swanepoel, who was the company’s brand ambassador, model and founder/chief executive officer of lifestyle brand Tropic of C, and the Harlem-based social enterprise Custom Collaborative to support a cohort of 16 women, ranging in age from 25 to 56, from no- to low-income and immigrant communities as they pursued careers in the sustainable fashion industry.

Anne Klein’s fall campaign breaks in the September issue of Harper’s Bazaar, followed by other fashion publications.

Featured looks in the print and video campaign include tailored separates, statement dresses, handbags, shoes, jewelry and watches.