Celebrity-Loved Brand Freja Just Dropped the New Bag Every Fashion Insider Is About to Be Carrying

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When it comes to affordable luxury bag brands, Freja remains a favorite amongst fashion insiders — from editors to influencers to A-list celebrities like Jennifer Lawrence, Katie Holmes, and Sarah Jessica Parker. Loved for its buttery-soft, minimalist bags that are crafted from vegan leather, the brand’s sleek silhouettes can often be spotted on the arms and Instagram grids of every style setter you know, whether it’s via the bestselling Paloma Tote or the beloved Chrystie Bag recently carried by SJP (and reviewed by our WWD Shop editors). And now, there’s a new Freja bag in town that’s next in line to take over: The Jane Bag.

Launching today, Freja’s new Jane Bag is a mini handheld style crafted from the brand’s signature vegan leather for that luxuriously buttery soft look and feel. The structured design features top handles with diamond-shape attachments for a modern, sculptural look to balance the vintage-inspired silhouette. Available in four colors — this season’s trending butter yellow, black, oat, and a rich espresso brown — the bag retails for $268, making it on par with Freja’s other attainably-priced styles.

Much like many of Freja’s other mini bags, this new launch has all the makings of a modern It bag. The sleek, minimal silhouette lends for endless styling versatility — and it looks way more luxe than its $268 price tag, delivering a runway-inspired look. Whether you’re looking for a day bag, a compact vacation bag, or something to carry on a night out, this mini design’s pared-back style can do it all while upgrading your ‘fit in the process. It’s only a matter of time before you see it popping up all over your Instagram feed in the stylish grid posts of all your favorite fashion insiders, from city-clad OOTDs to the fashion week street style scene and beyond.

Whether you’re looking for a bag refresh or a transitional piece to take you from summer into fall, get one step ahead of the fashion curve and be the first to shop Freja’s Jane Bag in all of its colors below.

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Shop The Freja Jane Bag

Freja Jane Bag in Espresso

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Meet the Author

Lauren Alexis Fisher is the Senior Style Commerce Editor at WWD and Footwear News, where she writes and edits fashion, beauty, and lifestyle stories. Previously, she served as Senior Editor at Cosmopolitan and Market Editor at Harper’s BAZAAR, where she oversaw digital content from fashion features to news and product reviews. With over a decade of experience as a digital fashion editor, she’s an expert in scouring the internet for the greatest emerging brands, top-rated products, and latest trends to shop.