25 Designer Bags Everyone Will Be Scrambling for This Fall
Now that we're in the last month of summer and NYFW is starting to feel like it's actually within reach, I think it's a completely appropriate time to start thinking about fall fashion.…
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Zara's Never Looked Chicer—9 New-In Pieces That Will Sell Out By Next Weekend
Zara's latest collection has launched, and it's clear that a shift is underway. The high summer buys are still coming thick and fast, but in between are dotted new season styles that…
I Tested Deodorants Throughout the Heatwave—These 12 Are Totally Sweatproof
I’m 32 years old and feel like I've spent most of my life on the hunt for the best deodorant. In my teens and early twenties, I’d buy whatever was on offer at the supermarket—usually…
M&S Shoes Are SO Good Right Now—8 Key Trends I'm Telling All My Friends to Shop
Not to dwell on the situation but, gosh, we missed M&S when its online shopping went dark recently after that cyber attack. You know us Who What Wear editors love a bit of…
Nothing Irks Me More Than a Mascara That Smudges, So I Found 7 That Never Budge
Hi, I'm Grace, and I've had oily eyelids for as long as I can remember, which means I've made it my mission to find the best smudge-proof mascara on the market. Finding the best mascara in…
I’m Attending 3 Weddings, 2 Baby Showers and a Family Reunion—I'm Relying on These Comfy Dresses to Get Me Through
What do you wear when you want to look dressed‑up—but not too dressed‑up? Something that's formal for the ceremony, but also fit for all the dancing after? That's been the recurring theme…
No One Wears Denim Like a French Girl—7 Chic Outfits I'm Unashamedly Copying
There’s something about French style that always manages to feel both timeless and current. And while we often associate Parisian fashion and brands with blazers, ballet flats and…
EXCLUSIVE: Byoma Breaks Into Acne Category With Blemish Range
Byoma, the barrier health-focused skin care brand, has its sights set on a new need state. The brand is launching a range of six products targeting acne, called Byoma Blemish, that include…
One of Michael Jordan’s Rarest Retro Sneakers Is Officially Coming Back
Saturday’s launch of the Undefeated x Air Jordan 4 is just one of many examples of the brand opening its vast vault of coveted and at times, mythical, sneaker styles. This year alone, the…
This Rare Nike Foamposite Sneaker Is Returning for the First Time Ever
After leaks surfaced of an all-black Nike Air Foamposite Pro retro slated for 2026, newly clarified details have emerged which point to a different yet similar colorway receiving the…
Brigitte Macron’s Makeup: How the French First Lady Channels ’60s Glamour Into Her Signature Look
When it comes to makeup, Brigitte Macron is taking notes from Brigitte Bardot and Catherine Deneuve. The first lady of France, who’s married to French President Emmanuel Macron, has…
These Are the Best Makeup Products of Summer 2025—Full Stop
Testing and reviewing beauty products is quite literally listed in my job description, which means I'm privy to upcoming launches before they're announced to the public—and let me tell you…
Direct From Europe: The Elegant Top That Makes Jeans and Linen Trousers Look 100% Chicer
I’ve found it—the ideal transitional layer to take me from late summer into early autumn. Lightweight enough to wear now, but cosy enough for when the temperature dips, the crochet…
The 18 Best Swing Minidresses of Summer 2025, Hands Down
Summer is in full force and since the first heatwave of the year back in May, there’s only one capsule-wardrobe piece that’s been constantly on my mind: dresses. And while I love a midi…
French Women Are Done With Sandals—These are the Shoe Trends They're Wearing Instead
I hate to say it but sandal season is slowly slipping away. With unpredictable weather and the increasing likelihood of a downpour, the risk of soggy feet just isn't worth it. So, like…
I'm a Fashion Editor Who Loves Paris—Here's Every Chic Nordstrom Item I'm Buying For My Next Trip
Of every stamp in my passport, I have the most for France. Considering all of the destinations I travel to, I frequent Paris most often—whether it’s a work trip for fashion month or a…
I Combed Through Nordstrom to Find 29 Items That Will Make Any Closet Feel All the Chicer
Nordstrom is a go-to retailer because of the stellar assortment of pieces to suit a range of styles. If I'm looking for cool and of-the-moment pieces for my wardrobe or to recommend in my…
7 Red Sandal Outfits That Put This Season's Chicest Shoe Trend Front And Centre
While some of this year’s biggest fashion trends fly by relatively under the radar (unless you keep a ready eye on Who What Wear UK, that is), the style set's current penchant for red…
I'm Already Starting to Spot These 5 Early Fall Fashion Trends Everywhere
The early fall fashion trends are already everywhere, and the timing couldn’t be better. The transitional weeks between the final days of summer and the beginning of fall always call for a…
Tory Burch Just Released a Bag Version of Its Viral Pierced-Toe Mules, and We're Obsessed
The easiest way to spot a future sellout is to look to the past and use what you find to make educated predictions. It's kind of my specialty, and I'm very rarely wrong. Right now, I'm…
Sorry, But I'm Already Forecasting Fall Hair Color Trends—These Expert Ideas Will Look Rich Now *and* Later
As I'm sure many of us are, I'm a big fan of saving money whenever and wherever I can. All the same, I don't want to give up those small beauty luxuries, like a flattering seasonal hair…
It's Here: Your Guide to the 10 Most Important Fashion Items to Buy This August
Welcome to 10 Things to Buy, a monthly shopping list that helps you shop smarter by focusing on the 10 key items to add to your cart that month if your wardrobe is in need of a boost. As a…
The Rare, Iconic Pieces You Can Only Buy on the Vintage Market
These days, it seems like people are investing in a lot of the same pieces each season. Whether it’s an It buy or a buzzy internet trend, it can often lead to style feeling a bit, well,…
These Curl Creams Will Add Definition, Shine and Bounce to Textured Hair
I’ve made no secret of the fact that I’ve always had a complicated relationship with my hair and spent many years painstakingly trying to straighten it into submission as I just couldn’t…