Crayola Names Cerulean Blue America’s Favorite Color

After assessing the results of 183 countries for its inaugural Global Color Vote, Crayola revealed the top three favorite crayon colors, with Cerulean, a shade of blue that played a memorable role in a scene from 2006’s “The Devil Wears Prada,” named the top color in the U.S., taking the top spot in 46 of 50 states.

“Crayola’s finding that Cerulean is liked the most fits these general trends,” Domicele Jonauskaite, Ph.D., experimental color psychologist of the University of Lausanne in Switzerland, said in a statement.

“Different explanations exist, with the most powerful one leaning toward ecological factors. Blue is liked because it is reminiscent of clear water and blue sky, all very positive natural phenomena. Other experiences are more personal. For instance, in cultures where red carries celebratory significance or where lavender fields dominate the landscape, these associations might weigh more strongly in shaping preferences.”

With Cerulean’s surge in popularity, recollections of the 2006 film “The Devil Wears Prada” — not to mention its 2026 sequel — returned to mind. In a pivotal scene from the film, Meryl Streep, in her Oscar-nominated role as fashion magazine editor in chief Miranda Priestly, delivers a monologue on Andy Sachs’, played by Anne Hathaway, cerulean sweater.

The monologue, and the film itself, left such a cultural impact that the 2026 sequel, which was filmed in New York City this summer, garnered widespread media attention, coverage and intrigue thanks to the designer costume pieces by Dior, Jean Paul Gautier and more.

“This year Crayola is celebrating creativity through color and the deeply personal role it plays in connecting us to the past and inspiring us anew,” Victoria Lozano, Crayola chief marketing officer, said in a statement. “Color is integral to who we are and how we see the world. It has the power to connect us across cultures, generations and emotions. And it opens our creative possibilities. It’s always exciting to see how Crayola colors continue to fuel imaginations and inspire creative moments for our fans worldwide.”