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Culture

Page 395

Why brands are playing a bizarre game of matchmaking

Brand partnerships used to mean a co-branded sneaker drop or a limited-edition snack flavor. Now, they’re getting stranger—and more viral. Soda-and-cookie mash-ups, beer-infused soups, and…

Did Amazon trick people into joining Prime?

Arguments are set to get underway Tuesday in a case brought by the Federal Trade Commission against Amazon, focusing on how the retailer convinced shoppers to sign up for Amazon Prime and…

The rise of the CEO brand

When PayPal recently posted a job opening for head of CEO content, it signaled more than a new hire. It marked a shift in how companies are thinking about leadership visibility. The role,…

Culture (page 395) | Grazia British