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Grazia British

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Culture

Page 440

Branded collaborations still define retail innovation

In 1999, a new kettle changed everything. It was blue, bold, and sold at Target—not in a design boutique, not in a museum shop, and not in a luxury department store. This wasn’t just a new…

Innovation as an operating model

Creativity has never been in higher demand, yet agency margins are collapsing. An industry built on the promise of differentiation risks drifting into a sea of sameness, squeezed by…

Culture (page 440) | Grazia British