Curve New York Returns to Javits Center With Global Brands, Exclusive Events and Industry Panels

Curve New York will return to the Javits Center River Pavilion from Aug. 3 to 5 with a slate of international intimate apparel, swim, athleisure and accessory brands showcasing spring 2026 collections.

Some 150 brand are participating. Highlights of the show include the second edition of Object of Desire, an incubator space for eight new-to-market designers that champion innovation, inclusivity, sustainability and craftsmanship. Buyer Speed Dating, a connection-focused event that matches retailers and brands, is also making a return this season.

The global lingerie market is currently valued at more than $95 billion and is projected to surpass $140 billion by 2030. Curve New York looks to provide a timely opportunity to negotiate directly with suppliers ahead of upcoming tariffs.

Attendees at Curve will also have the opportunity to engage with industry experts through panels focused on trends, sales tactics and solution-driven products. A Trend Talks panel, hosted by Kendall Becker, fashion director at Trendalytics, will explore the evolution of consumer behavior and the continued fusion of lingerie and ready-to-wear. Additional events on the Curve trade show floor include fashion presentations and fit workshops.

On Aug. 3 and Aug. 4, global lingerie company Eveden, known for its inclusive sizing brands including Elomi, Freya, Fantasie and Goddess, will showcase their latest collections through runway presentations on the show floor.

On Aug. 4, Curve will host a multibrand fashion show and cocktail party at Canoe Studios. This invitation-only event will feature 15 international designers in the intimates industry.

Curve is North America’s leading trade show for intimate apparel and swimwear, with events in New York, Los Angeles and Montreal. It is produced by the Comexposium Group, which produces more than 150 events across industries such as fashion, retail, digital and health care.