Devin Booker and Nike Collaborate With Chevrolet on Americana-inspired Collection

Devin Booker‘s ongoing partnership with Nike hits the road in a new campaign and collaboration that merges one of the Phoenix Suns’ basketball star‘s passions. Booker fronts the new Nike x Chevrolet collection campaign, featuring fresh styles, colorways and more.

Booker’s three 1972 Chevrolet Blazers serve as the inspiration for the latest assortment of styles from Nike. Fresh colorways marry with Nike designs for the signature Book 1 silhouette and the iconic Blazer Low.

The collection also boasts Nike x Chevrolet T-shirts, featuring a picturesque look at the Phoenix Mountains alongside one of Booker’s personal Chevrolet Blazers.

These shoe styles serve as the ideal complement for Booker’s inaugural Nike signature apparel collection. The collection combines basketball culture with a flair for fashion that draws inspiration from cars, workwear and contemporary Americana.

Among the designs in this capsule, the Blazer Low Surf Blue features a color palette nod to Booker’s blue Chevrolet Blazer. Other pairs of footwear include a Blazer Low Team Dark Green. The collection rounds out with a Book 1 Dark Gold Leaf.

Booker has been a Nike partner since he joined the NBA in 2015. In spring 2024, Booker officially made the leap in his creative partnership with the brand, crafting the Nike Book 1, the first installment in Booker’s signature series with Nike.

Fashion and apparel brands partnering with car companies is nothing new. Among the collaborations that took place over the course of the last several years, Kith partnered with BMW, Armani partnered with Fiat and Hermès collaborated with Bugatti in 2019. In November 2023, Sydney Sweeney teamed with Ford for a workwear capsule inspired by her vintage Mustang.