Dr. Martens Spotlights a Tassel Loafer in New Campaign Featuring Social Media Star Nailea Devora

Dr. Martens has tapped influencer, actress and fashion content creator Nailea Devora to model its Adrian Rub-Off Tassel Loafer, which is available now online and exclusively in Nordstrom stores.

Born in Texas, the 23-year-old Devora has amassed a following since 2020 with a social media presence showcasing her everyday life, fashion moments and unfiltered reflections via short and long form content.

“I grew up wearing Dr. Martens,” Devora said in a statement. “I love how you can continue to evolve a classic staple like the Adrian Loafer.”

In campaign photos shot by Amber Asaly, Devora models the Adrian Rub-Off Tassel Loafer in Silver Arcadia, an Arcadia leather style intended to enhance with age. The more the shoe is worn, a silver undertone is revealed. In the photographs, Devora embodies a dark academia aesthetic with a black turtleneck and trousers complementing her loafers-and-socks combo.

Alongside the colorway Devora wears, additional colorways are available, including DM’s Green Arcadia, Navy Arcadia and DM’s Yellow.

Devora isn’t the only young person showing love for Dr. Martens lately. Olivia Rodrigo is a major fan of the brand, wearing a range of silhouettes on stage and off. She performed at Lollapalooza in the Audrick 20 Eye Knee High Boot, for example. And basketball player Tre Johnson wore the Adrian Bex Loafer to the 2025 NBA Draft. The brand also grabs attention with collaborations, like a collection with Bratz and a collection with Palace, both of which were released in April.

Dr. Martens, which reported the start of the new fiscal year is “in line with expectations,” has welcomed new leaders this year, including former Adidas executive Carla Murphy as chief brand officer and former Nike executive Paul Zadoff as president of the Americas.