Elsa Hosk Fronts Elisa Johnson's 2025 Holiday Edit Campaign

Elsa Hosk is the star of Elisa Johnson‘s 2025 holiday edit campaign, featuring a curation of new and signature styles for the forthcoming season.

Curated and designed by Johnson, the 2025 holiday collection features nine frames that interpret feminine eyewear and contemporary craftsmanship, according to the brand. Complete with sunglasses and clear, everyday-wear pieces, the collection aims to incorporate sinuous lines with practicality.

The collection ranges in price from $135 to $150. Though the collection spotlights several signature designs from Elisa Johnson, new eyewear also features throughout.

Johnson’s eponymous label’s 2025 holiday edit introduces Rae, a sleek new angular silhouette. Along with the Rae design, Johnson crafted Val, the label’s best-selling style, now in a new gloss-black design with an olive lens colorway.

Among returning styles, Elisa Johnson’s Jane eyewear lens appears in the 2025 holiday edit, in the purple haze style, which was revived exclusively for the holiday release. Though the collection caters to holiday styling, each frame from Elisa Johnson’s 2025 seasonal curation reflects the brand’s signature balance of structure, ease and individuality.

“Elsa embodies the confidence we design for,” Elisa Johnson, founder and creative director of her eponymous label, told WWD in an exclusive statement. “This edit celebrates self-expression and the power of simplicity.”

Launched in May 2021, Elisa Johnson’s eyewear brand has grown in popularity and precision design over the course of the last few years. A graduate of the Fashion Institute of Technology and daughter of NBA legend Magic Johnson, the designer made diversity and inclusion a cornerstone of her brand, along with quality design and affordability.