Elsa Hosk Handpicks Luxury Handbags and Watches for Reklaim's Latest Capsule

Elsa Hosk teamed up with Reklaim for a new capsule collection featuring luxury watches and handbags handpicked by the supermodel.

The high-fashion resale brand and direct-to-consumer platform sourced the pre-owned designer pieces, featuring designs courtesy of Louis Vuitton, Chanel, Rolex, Cartier and more. The capsule features more than 70 pieces.

“Elsa’s eye for style and her commitment to conscious living make her the ideal partner for this capsule,” Kamran Razavi, cofounder and chief executive officer of Reklaim, told WWD. Hosk has built a special relationship with Reklaim as a founding member of the resale brand’s Conscious Collection, an ambassador initiative launched in April.

“Together, we’re showing that pre-owned luxury can be curated, coveted, and accessible — and that every choice can be a meaningful one. This collection is a celebration of our Conscious Luxury mission, inspiring consumers to embrace sustainability without compromise,” said Razavi.

Founded in 2022, Reklaim’s Conscious Luxury initiative is an effort from the brand to democratize luxury goods by creating a more accessible, technology-forward approach to resale and secondhand shopping. Prior to the introduction of the brand’s online system, Reklaim worked exclusively with retail partners, including Nordstrom, Selfridges and Jared.

By creating its own website, Reklaim sought a way to empower consumers to reclaim their buying power by rejecting the multiyear waitlist concept, forced purchases and buying into the privilege of eligibility.

“Reklaim is flipping the script on pre-owned luxury,” James Thomas, co-owner, cofounder and chief commercial officer of Reklaim, told WWD in April. “Most pre-owned platforms are dependent on whatever comes through the door — but we lead with curation. Everything we offer is based on what our customers actually want, backed by data and demand. We built Reklaim with a time-saving mindset.”