Emerging Label Oriane 1986 Is All About the Pants

There’s a hot new pants brand on the market.

Oriane 1986, founded by designer Oriane Hazan, this month launched its first collection of tailored trousers designed to transition from day to evening on its e-commerce and with retail partners Moda Operandi and A’maree’s.

The Parisian-born designer from a family rooted in fashion — and a longtime New Yorker — founded the label to fuse Parisian elegance with big city practicality. Each of Hazan’s styles utilizes fabrics sourced from premiere mills, including a Loro Piana wool blend, as seen through The Unisex wide-leg pants, and Italian cotton and is produced exclusively in Europe.

“I say that we are a high-fashion brand, but I also want to be a brand for all women, right? I want to be accessible for all women from a practical standpoint,” Hazan told WWD, describing her customer as women who wear many hats in life who want to look chic, but still be comfortable.

The emerging label’s first collection offers new takes on the classic suiting trouser, with ease and comfort at the forefront, as seen through striped signature jersey trousers including the The Jogger Striped straight-leg pants, The Paris midrise flared pants (stellar in red), and The Bootcut high-rise pants.

In addition to trousers, Hazan debuted a selection of matching tops including cotton button-down shirts, great mock-neck crop tops, tailored blazers and cute cropped bralettes, which she plans to expand in her upcoming pre-spring and spring 2026 collections.

“I think it’s to be able to have a set, so the woman doesn’t need to think about it. She’s just dressed,” she said of the competitive luxury brand, priced $295 for the Bralette cropped top to $1,800 for The Blazer, with trousers sitting between $495 and $780.

Following an in-store event at A’maree’s in September, Hazan said the launch’s highlight was having an in-person experience with customers of all ages, heights and body shapes.

“Basically anyone that tried the pants left with at least one pair. I think we really nailed what we tried to achieve as a brand and as a product. Not every pant will fit every woman, but at least every woman will find one pant, if not more, that will be a great fit for them,” she said, noting that learnings from the event have also inspired her to add a petite silhouette into the brand’s next delivery.

Following the launch, Hazan said she was heading to Paris to present her upcoming pre-spring and spring 2026 collections with the aim to open up to new, strategic retail partners across the United States and key fashion cities in Europe.