Emily Ratajkowski Touts Marc Jacobs’ ‘Instant Icon’ Handbag, the Dual, in Spring 2025 Campaign

Emily Ratajkowski brandishes one of Marc Jacobs‘ newer handbag silhouettes, the Dual, in the brand’s latest spring 2025 campaign.

“I’m honored to be Marc Jacobs’ muse for the Dual,” Ratajkowski, a longtime collaborator of the house, said in a statement. “The bag is the perfect mix of bold and wearable, effortlessly elevating any look while remaining functional for my always-on-the-go lifestyle. It’s a true reflection of my personal style.”

In new photography by Mat + Kat, the supermodel is dressed in a trompe l’oeil layered sweater and a sleeveless minidress with conical cups, emblematic of the designer’s recent penchant for whimsical, structured silhouettes.

After debuting on the runway during Jacobs’ fall 2023 presentation, the label describes the Dual as “an instant icon” that embodies “understated luxury and effortless practicality.” Ideal for day-to-night wear, the Dual can be worn as a shoulder bag or as a sophisticated top handle.

Featuring a turn-lock closure, the purse comes in three different sizes and a variety of new colorways for spring, including a sequined version of Jacobs’ signature daisy print. Guests at the designer’s latest presentation such as Nara Smith, Olivia Ponton, Bowen Yang, Tracee Ellis Ross and Lisa Rinna styled the Dual as a part of their looks.

Ratajkowski has walked the runway for Jacobs and worn the brand at the Met Gala. She previously fronted the label’s spring 2023 campaign, which spotlighted its Monogram handbag collection.

More recently, Ratajkowski became a brand ambassador for the lingerie retailer Intimissimi, following in the footsteps of Jennifer Lopez.

“I am thrilled to join Intimissimi as their U.S. brand ambassador,” Ratajkowski said in a statement last November. “Intimissimi celebrates women and femininity in such an inspiring way, and I am excited to help introduce this iconic brand to more women across the U.S. I truly believe in the power of beautiful lingerie to make you feel confident and empowered, and Intimissimi does this beautifully.”