Etsy witches are having a moment

Etsy witches have been dominating headlines in recent weeks, for both good and bad deeds.

Earlier this month, just before the Seattle Mariners lost their sixth game in seven tries, an X user shared that they had paid an Etsy witch to help the team “get their act together and start winning baseball games again, and hopefully make their way to the World Series and win.” The spell, which cost the fan $19.99, came from SpellByLuna on Etsy.

After a reversal of fortunes, the team is now on a nine-game winning streak. Coincidence? Perhaps. But the Mariners aren’t taking any chances, giving the Etsy witch a shout-out on their official X account. (Unfortunately, Luna is currently not selling on Etsy.)

And it’s not just sports fans turning to witches-for-hire in times of need. Whether you want to help your team to victory or cast a love spell on your crush, there’s a cottage industry on Etsy ready to field your requests.

Though the platform banned “metaphysical services” in 2015, there are thousands of spells for sale on the site that range in price from just $1 to upwards of $2,000. (Fast Company has reached out to Etsy for comment.)

A number of influencer brides, including Jaz Smith and Becca Bloom, have enlisted an Etsy witch’s service to ensure good weather on their wedding days. In at least Smith’s and Bloom’s case, the purchase paid off: Both were blessed with blue skies despite the forecasted rain on their respective big days.

Others are hiring Etsy witches for more nefarious reasons. “Is now a good time to admit I paid an Etsy witch to curse his NFL team this season,” one screenshot read, posted on X.

What used to be a somewhat taboo, or at least unorthodox, practice has since entered the mainstream thanks to social media and Gen Z’s embrace of spirituality.

The psychic industry, which includes various specialties such as astrology, palm-reading, psychic readings, tarot-card readings, and fortune-telling, generated an estimated $2.3 billion in revenue in 2024 and employed 105,000 people, according to market research firm IBIS World.

For a growing number of customers, that’s money well spent—whether or not the spells actually work.