EXCLUSIVE: Allen Iverson and Guess Jeans Bring ’90s Nostalgia Back With New Capsule Collection

Guess Jeans has introduced a limited-edition capsule collection in collaboration with basketball trailblazer Allen Iverson. The collection pays tribute to basketball heritage, ’90s streetwear and the cultural connection between sport and fashion.

Comprising five exclusive T-shirts, the line highlights Iverson’s 1993 Sports Illustrated photoshoot, which captured him at age 18 wearing his favorite Guess t-shirt.

“Everybody wanted to wear Guess,” said Iverson in a statement. “In high school, it was the flyest thing out — but back then, I couldn’t afford it. My dad gave me a pair once for doing something good — maybe for my grades or something like that. I’ve always had love for Guess because it was the style back then, and it just had a different swag when I had it on… It was never about trying to dress a certain way — my goal was just to be able to afford what I wanted to wear. When I made it to the league, I could finally buy all the Guess I wanted. That was my style.”

Iverson played 14 seasons in the National Basketball Association (NBA) as both a shooting guard and point guard. His personal style stood out throughout his career, making him one of the most influential NBA players in fashion at the time.

Nicolai Marciano, chief new business development officer at Guess Jeans, described Iverson as a figure whose energy and authenticity align with the brand’s ethos of personal style rooted in cultural impact. “Iverson represents a generation that changed how we see sport, fashion, and identity. His energy, resilience, and authenticity embody what Guess Jeans stands for today; a fearless approach to personal style rooted in cultural impact,” Marciano said.

The collection is now available at select Guess Jeans stores, the brand’s website and Amazon. Each T-shirt is priced at $44.