EXCLUSIVE: Allison Statter Releases Fragrance, XOa

Allison Statter, cofounder of Blended Strategy Group, has launched her first solo endeavor: a fragrance she calls XOa.

“When I was 13, I bought a fragrance in a beauty supply down the street from my house, and I just fell in love with it, and I’ve worn it ever since, religiously,” she said of the inspiration behind XOa. “I would get all these compliments all the time, I mean, everywhere I went.”

When the perfume was discontinued, Statter decided to make her own with the help of fragrance manufacturer Tru Fragrance & Beauty. “I put a twist on the juice,” she said.

She amplified the vanilla in the scent and added florals, featuring top notes of apricot, mango and mandarin; middle notes of vanilla blossom, solar florals and muguet, and base notes of caramel, tonka and vanilla bean. Priced at $95 for 50 ml., in sleek and minimalist packaging, the fragrance is available on houseofxoa.com, which offers a list of all ingredients.

“I felt I could do this with all of the expertise that I have gotten through the years of my brand building and through my marketing expertise and the team that I have built at Blended,” she explained.

Based in Los Angeles, after years of working in talent management and leading the brand division at Azoff Music Management (founded by her father Irving Azoff), Statter created Blended Strategy Group in 2015 with Sherry Jhawar. They’ve shaped and helped build brands like Gxve Beauty by Gwen Stefani, Jennifer Meyer Fragrance & Beauty, Live Tinted by Deepica Mutyala and the Mane Addicts by Jen Atkin.

In 2022, Statter and Jhawar introduced their own brand, Nez, in the body care category. With XOa, it’s Statter’s own project, one that’s personal and that she’s keeping small — for now. Rather than creating a new brand, she emphasized, XOa is about sharing her personal scent with the world through a simple, limited-edition drop. She’ll be sharing news on the fragrance on her personal Instagram, which has nearly 250,000 followers.

“I’ve approached this very differently than a lot of other launches,” she said. “I’m doing it very slowly.”

Statter anticipates a complete sellout within 60 days and plans a reorder after analyzing data on consumer behavior. The focus is on ensuring that profitability from all initial sales will be reinvested into potential reorders, she noted, and expects to break even on costs within 10 days of launch, with any surplus revenue directed toward the long-term growth and sustainability of XOa.