EXCLUSIVE: As the Puzzle Bag Turns 10, Loewe Is Planning an Arty, Crafty Celebration

RIDDLE ME THIS: Loewe‘s Puzzle bag is a conversation starter, and YouTube is loaded with videos of women and men flaunting their collections of the origami-like style, discussing the pros and cons of the design, debating which size is best — and fretting about it possibly being discontinued one day.

Not to worry: The Spanish brand is marking the 10th anniversary of the Puzzle with 19 reeditions from past collections, along with a new version adorned with thousands of tiny leather sequins.

The latter style winks to the confetti cubes that Italian artist Lara Favaretto created for the brand’s fall 2023 women’s show, which began crumbling from the vibrations of the models stomping past.

The reeditions also exalt the house’s links to artists and art movements — and its devotion to craft. Appliqué, embroidery, embossing, printing, cross-stitch, patchwork and leather marquetry are among the many techniques that have been applied over the years to the Puzzle, itself a feat of artisanal engineering given its novel cuboid construction.

Meanwhile, motifs from William Morris, Joe Brainard, Ken Price and Charles Rennie Mackintosh add color, pattern and whimsy.

The brand, controlled by French luxury group LVMH Moët Hennessy Louis Vuitton, is planning a full-court press around the Loewe Puzzle 10 collection, including pop-up spaces at Bergdorf Goodman in New York and Harrods in London, plus exhibitions at the Genesis Art Gallery in Beijing and Dopeness Art Lab in Taiwan.

In addition, Loewe artisans will travel to select cities to demonstrate the construction techniques behind the Puzzle, created under its longtime creative director Jonathan Anderson.

The anniversary bags drop Thursday on loewe.com and at select Loewe boutiques. Each is finished with a metal plaque, suede lining and two balloon charms. Special gold-foil packaging includes — what else? — a special-edition jigsaw puzzle.