EXCLUSIVE: New Bally ‘Heritage’ Campaign Puts Focus on Shoes

SHOES ONLY: Bally has chosen a bold way to pay homage to its heritage.

The brand has tapped models Garrett Neff, Gabriel Aubry and James Turlington to front its new campaign, which puts shoes in the spotlight.

Photographer Alessio Boni has captured the models posed seated, wearing nothing but tighty whities and footwear in a white polished marble setting. The campaign features styles from the pre-fall 2025 collection, showcasing the Scrub, Plume, Westminster loafers and Outline sneakers.

Dubbed “Heritage” campaign, the striking imagery, set to be teased on the brand’s channels starting next week, is both intimate and structured, thanks to the contrast between the models’ physical presence and the sculptural form of the set.

This campaign marks the debut of Neff, Aubry and Turlington as the new faces of Bally’s fall 2025 global campaign, which will be released in late August, and of the spring 2026 preview, which will debut during Milan Men’s Fashion Week on June 22.

Designer Simone Bellotti parted ways with the brand and was appointed as the successor to designers Luke and Lucie Meiers at Jil Sander in March. A successor has not been named at Bally.

Recently, the brand’s parent company, Regent LP, which owns Club Monaco and Escada, appointed fashion and retail executive Mario Grauso as operating partner of the firm’s fashion and luxury group.

The group’s wider portfolio includes the retailer Intermix, as well as a range of hosiery and innerwear brands such as Dim, Playtex, Wonderbra, Bellinda and La Senza.