EXCLUSIVE: Zendaya Looms Large in Louis Vuitton’s Resort Campaign

BIG TIME: Larger-than-life celebrity reaches a new zenith in Louis Vuitton‘s resort 2025 campaign, where a Godzilla-scale Zendaya lords over idyllic Italian beach scapes.

The images break in select print titles on Sunday, and will be broadcast on Vuitton’s social-media channels from May 16.

Photographers Inez Van Lamsweerde and Vinoodh Matadin captured Zendaya, who is posed “amidst cinematic scenes from the Italian Riviera,” according to Vuitton, which is leaving some mystery as to how the actress was superimposed on a sandy beach appointed with lounge chairs and beach umbrellas — all dwarfed by her endless legs and her leather and wicker Capucines bag.

In one scene, she wears a short LBD with an open back and embroidery details with barely there leather tong sandals, her toes almost touching the tantalizing blue water.

Lina Kutsovskaya of creative agency BeGood Studios is credited with art direction, Law Roach for styling, Ursula Stephen for hair and Ernesto Casillas for makeup.

“Zendaya portrays the desire for travel that makes the resort collection so true to the spirit of Louis Vuitton,” according to the brand.

Nicolas Ghesquière, Vuitton’s artistic director of women’s collections, unveiled the resort 2025 collection last May at Barcelona’s Park Güell, the fairy-tale gardens designed by modernist architect Antoni Gaudi.

Zendaya, best known for “Euphoria,” “Dune” and “Challengers,” became a Vuitton ambassador in 2023, first appearing in a campaign for its bestselling Capucines handbag.

More recently she was the face for two drops of the reedition of Vuitton’s collaboration with Japanese artist Takashi Murakami, which introduced the multicolor monogram to new generations — or for those who missed the original 2003 tie-up.