Farm Rio Launches First Resale Program

Farm Rio, Brazil’s colorful women’s and lifestyle brand, is launching its first resale program, called Farm Rio Closet to Closet.

With the aim of keeping wearable garments out of landfills, the program is designed to connect with customers through an easy experience that brings new life to pre-loved pieces and keep the cycle going.

To this end, Farm Rio has partnered with two resale programs in the U.S.: Poshmark and ThredUp.

With the Poshmark option, verified Farm Rio purchases can be synced directly from a customer’s history on the Farm Rio website. Once linked, a preview advertisement is created, so there is no need to upload photos or write product descriptions. The owner only needs to approve the listings before they go live. When a piece is sold, the proceeds go straight to the seller.

If a customer purchases the item at Bloomingdale’s or another Farm Rio partner, the easy integration won’t work. The customer will need to update regularly to Postmark, by taking a picture, adding description and suggesting price.

Alternatively, customers can choose to send their gently worn pieces to ThredUp at no cost. Farm Rio customers can generate a prepaid shipping label, fill any shippable box or bag with eligible clothing, accessories or shoes, and send it off. In return, they’ll receive a Farm Rio gift card based on what ThredUp resells, ready with a shopping credit to be used toward something new.

For now, Farm Rio Closet to Closet is currently available in the U.S. only, with plans to expand into other markets soon.