Fashion Photographer Agata Serge Previews Her New Flip Book

Agata Serge is inviting people to flip through her work.

The fashion photographer is releasing “Fashion Flip Book,” an interactive book that features her photography, which each page split into three horizontal pieces that transform into new compositions as viewers turn the pages.

“Fashion Flip Book was born out of a simple idea that stayed with me for years: to create something that was not just a collection of photographs, but a reflection on identity, individuality, and change,” Serge said in a statement about the book. “At its heart, this project is a meditation on the evolution of the model — from the 1990s image of the mute, interchangeable mannequin, to today’s models as storytellers, icons and cultural voices. I wanted to photograph each of them not only for how they look, but for who they are — to give space to their presence, their humanity and their individuality.”

Serge described the “flip format” — which creates new imagery through different combinations of head, torso and leg components — as “symbolic.”

“Fractured, reconstructed and reimagined identities that shift and transform depending on the gaze of the viewer,” Serge said. “What has moved me most throughout this journey is how collaborative it became. What began as a solitary idea grew into a shared project filled with trust, belief and creative energy. It taught me that fashion photography, when anchored in a meaningful idea, can become much more than aesthetic.”

For Serge, the book project became a conversation about perception. “In fashion especially, the gaze is never neutral; it is charged with context, culture and personal history,” she said.

The book release will be accompanied by in-person exhibitions in New York, Warsaw and Paris. Each exhibition features life-size flip panels, digital installations with AI-generated visuals and a VR experience.

Models featured in the book include Helena Christensen, Hanne Gaby Odiele, Karolina Kurkova, Anja Rubik, Milla Jovovich, Alex Consani, Amelia Gray, Sasha Pivovarova, Lara Stone, Aweng Chuol and more. The book, produced by Jean Jarvis of Area 1202 and art directed by Federigo Gabellieri, includes an essay written by Alessia Glaviano.

Here’s a look at several of the photographs featured in the book: