Forget AI Is a New Magazine Conjuring Otherworldly Fashion Editorials

AI PRINT: As the world of media — and readers — adjusts to the advent of AI, a new Milan-based magazine is aiming to capitalize on the opportunity provided by the technology to create impossible fashion imagery.

The newly launched Forget AI magazine has printed its first issue, titled “Beyond Human,” a three-cover, 160-plus-page glossy filled with editorials that challenge conventions on image-making, social norms and the role played by fashion.

For example, the editorial “Post-Afghan Couture” questions the restraints of realizing a fashion shoot in Afghanistan, with AI-generated images described as a “visual rebellion born from absence… in a land fractured by war and silence, where beauty has been censored and the image outlawed.”

Similarly for “Impossible Mugler,” creations featured in the roving exhibition “Thierry Mugler: Couturissime” that debuted in 2019 are brought back on AI-made models posing against digitally created landscapes of otherworldly worlds.

“Berghain. The Day After” pretends to feature beauty portraits of people inside Berlin’s techno heaven Berghain, famous for its no-photo policy, while digital flower-inspired headpieces and make-up feature prominently in “Petal Worship.”

“Fashion isn’t afraid of AI. It’s afraid of irrelevance. Forget AI reminds us that imagination is still where everything begins. We don’t use AI to imitate reality but to expand what reality can no longer contain,” said Luca Stefanelli, the magazine’s editor in chief.

The glossy title’s name is intentionally provocative, highlighting that AI can add new layers to image-making rather than replacing the traditional models. Although all images and models are created using AI, clothing samples are physically called in from brands and digitized.

Forget AI plans to publish quarterly, in collectible, limited runs.

Launched this year and published by Creaitors — a Milan-based boutique agency representing a network of 70 international AI artists founded by Carlo Domingo and Francesco Sorrentino — the magazine is run by a team of publishing and communication professionals, including Sorrentino, who serves as creative director, as well as editorial director Carlo Domingo, who runs the Domingo Communications agency in Milan.