GloRilla Named First Exclusive Partner With Savage x Fenty, Fenty Beauty, Fenty Skin and Fenty Hair

For the first time, Rihanna has tapped a singular ambassador across all four of her brands: Savage x Fenty, Fenty Beauty, Fenty Skin and Fenty Hair. Grammy nominee GloRilla will serve as an exclusive joint partner for spring 2025.

The rapper was handpicked by Rihanna to appear in campaigns promoting lingerie, makeup, hair care and skin care products.

“I’m beyond excited to be the first joint partner for Fenty brands for spring 2025,” GloRilla said in a statement. “Rihanna has always been such an icon and inspiration and being chosen to represent her vision across Savage x Fenty and Fenty Beauty is an honor. This spring season is all about celebrating confidence, boldness and embracing your glow. I can’t wait for y’all to experience it all.”

The “Glo Up Close” campaign marks the artist’s Fenty ambassadorship debut. Modeling Savage x Fenty’s new Puff Cherries collection, GloRilla poses in a black mesh underwear set printed with the summertime fruit.

She’ll also lead campaigns for two additional Savage x Fenty collections featuring “styles that incorporate vibrant spring hues and sexy silhouettes that celebrate individuality and style.”

The brand’s press release also revealed some of GloRilla’s Fenty must-haves: the Gloss Bomb Universal Lip Luminizer, the Butta Drop Whipped Oil Body Cream and the Controlling Type Hair Thickening Edge Control Gel.

On Sunday, GloRilla attended the 2025 Grammy Awards in Los Angeles, where she modeled a rhinestoned corseted Lena Berisha gown featuring a thigh-high slit. The rapper accessorized her crystallized frock with nude open-toe heels and a diamond necklace.