Harmont & Blaine Doubles Down on U.S. Retail With Second Miami Boutique

MILAN — Harmont & Blaine, the brand known for its dachshund logo, is doubling down on resort destinations as it seeks to push its colorful Italian aesthetic globally.

The brand this week will open its second outpost in Miami, a 1,377-square-foot space at the Brickell City Centre, the retail, corporate and residential complex in the namesake downtown neighborhood. Decked in ultramarine blue with ocher accents contrasting with the resort-nodding light wood displays and decor elements, it will carry the brand’s men’s and women’s collections.

The unit follows the company’s first U.S. store that opened at Miami’s Aventura Mall last December. Both are directly operated.

“This second location in Miami is an emblematic and strategic milestone in our global expansion,” said Daniele Ondeggia, Harmont & Blaine’s longtime managing director, who took over executive powers last May as part of a new company governance.

“Beyond strengthening our business in Italy and Europe, international growth is a key driver of our ambitious global plan. In just the last three years, we’ve written important chapters of our story,” Ondeggia said, referencing recent openings in Madrid, Hong Kong, Dubai, Mexico City, Athens and Sofia, Bulgaria, among others.

The retail push Stateside is aimed at rounding off Harmont & Blaine’s presence in the American continent, where it already boasts brisk business in Central and South America.

At the same time, aiming to court Americans on holiday, as well as domestic and other international tourists, the brand has forged a collaboration with Bar Tiberio, a renowned café spot on the tony Italian island of Capri, located on the famous Piazzetta.

As part of the two-year partnership, the Italian brand has customized the venue’s decor including awnings, umbrellas, tablecloths and seating in its signature colorful fabrics, choosing a pea green striped version that incorporates the dachshund logo. The brand is also supplying bespoke uniforms to the café’s staff, including a striped shirt, waistcoat, chino pants and sweater.

Based in Naples, Italy, and founded in 1995, Harmont & Blaine’s is rooted in understated casualwear seen through a colorful and mood-boosting lens.

Overall, the brand boasts 81 flagships, 75 corners and shops-in-shop as well as almost 500 stockists globally. The brand is owned by investment vehicle Bassotto 2.0, which in 2022 bought out 40 percent of the shares in the company previously held by private equity fund Clessidra SGR.