Harrods New Occasionwear Space Will Spotlight Adam Lippes, Carolina Herrera Daywear and Valenti

LONDON — Harrods is building its womenswear portfolio.

The luxury department store has unveiled Designer Collections–Room 3, otherwise known as DC3, which will focus on occasionwear on the first floor.

The space will stock contemporary brands for a day-to-night such as Adam Lippes, Carolina Herrera Daywear and Valenti, which are all exclusive to Harrods. Liberowe will also be joining the lineup, as well as Edeline Lee, who will be launching an exclusive capsule collection for the department store.

The floor will continue to hold established names in occasionwear including Alessandra Rich, Erdem and Roksanda.

“The launch of phase two of Designer Collections marks another significant step in our women’s masterplan. This room completes a truly unique destination across three rooms; truly about the epitome of timeless elegance, craftmanship, exceptional fabrication and pieces to buy now and treasure forever,” said Simon Longland, director of fashion buying at Harrods.

“With a unique curation of brands and collections to create an experience unlike that found anywhere else. The collections here are unified by a love of color, silhouette and detail. This launch marks another step in our women’s masterplan to create the ultimate womenswear destination globally,” he said.

Harrods is making more room on its shop floor.

It will be showcasing pieces from emerging fashion talent through its ongoing partnership with Fashion Trust Arabia, which spotlights designers from the Middle East and North Africa.

Harrods plans to sell the collections of four of the most recent FTA Prize winners in-store and online. Among them is Yasmin Mansour, who is from Qatar and specializes in eveningwear with pieces that merge conceptual design and ethical craft.