Hatch Taps Danielle Lafleur as President

Danielle Lafleur has been named president of Hatch, the maternity and lifestyle brand, effective immediately. It is a newly created post.

In this role, Lafleur will lead all commercial and brand functions, working in close partnership with founder and chief creative officer Ariane Goldman.

Earlier in her career, Lafleur was president of Bandier- and Carbon-owner 38BC Brands, where she focused on repositioning brand and product strategy and driving operational improvements. Before that, she was with Calvin Klein as executive vice president, general merchandise manager, head merchant and visual services, and was with Tommy Hilfiger as senior vice president, general merchandise manager of men’s and childrenswear. She has also held roles at J.Crew and Polo Ralph Lauren.

At Hatch, Lafleur will focus on scaling retail, accelerating digital growth and expanding the brand globally, while preserving its premium positioning.

The appointment marks a new chapter for Hatch, which was acquired by Go Global Retail through its Janie and Jack Holdings Inc. platform in 2024. Both Hatch and Janie and Jack now operate under newly named parent company Matri Holdings Inc.

“I’m thrilled to join Hatch, a brand that has redefined what it means to support women through every stage of motherhood,” said Lafleur. “Hatch blends beautiful design with practical and effortless motherhood solutions. I look forward to building on Hatch’s innovative foundation — deepening the connection with our community and expanding how we show up for women with both style and substance. Together with this talented team, we’ll continue celebrating and empowering women as they navigate life’s most transformative journeys.”

Hatch has stores at 17 Bleecker Street and 1027 Lexington Avenue in New York, in addition to hatchcollection.com. More stores are planned for 2026-2027. The company wholesales also its collection at Nordstrom.com, Revolve, and Nuuly, and the company’s Wellness collection is sold at Ulta and Bluemercury.