Heidi Klum Stars in New PosheEra Campaign for ‘Magic Wand’ Shaving Tool, Talks Self Care Secrets

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Heidi Klum is the face of self care brand PosheEra. The model is the first celebrity to partner with the brand, known for selling handheld, cordless shaving devices that can be used on wet or dry skin.

“It’s a magic wand that makes shaving so much easier,” Klum told WWD via email. “PosheEra gives an incredibly smooth shave that is free of irritation and razor burn. You can use it wet or dry pretty much anywhere you like without the need of water or shaving cream. My favorite is in bed watching TV, as it is mess free or my second favorite place, the bathtub. When you clip off the head from the extender, it can easily fit in your handbag for shaving on the go,” she said.

The campaign images, now available on social media, show the returning “Project Runway” host in bed and around a tub using the device. She is wrapped in a simple silk robe as she shaves her legs with a tool that she says is ultimately about “efficiency.”

Shaving is only one part of Klum’s regimen to keep soft, smooth skin.

PosheEra Effortless Shave Kit

“I think the key to maintaining healthy skin is always taking care of your body, from the inside out and the outside in,” she said. “When I come home from work, I always make sure I’m washing my skin and moisturizing it before anything else. More importantly, I think the best way to keep your skin healthy comes from within. I drink a lot of water to stay consistently hydrated and am also mindful about the food I’m putting in my body.”

Klum said that trends in body hair haven’t ever swayed her personal preference. Regarding other self care tips, the model pointed to a bevy of L’Oréal Paris options: the Revitalift Moisturizer and Midnight Cream for skin, as well as the Ever-Pure shampoo and conditioner for hair. She also uses the Lumi Glotion to give her “an extra glow on red carpets and runways.” Klum became the face of L’Oréal in 2024.

2025 is set to be a busy year for Klum. Though she announced that she would be leaving the “America’s Got Talent” cast, the television host also announced she would be returning to her post at “Project Runway.” This would come in addition to her ongoing role at “Germany’s Next Top Model,” where she has been since the franchise’s inception. At the beginning of the year, she also moved from being represented by CAA to UTA.

PosheEra Effortless Shave Kit