Her Own Muse, Victoria Beckham Fronts Namesake Label Eyewear Campaign

HER OWN MUSE: Victoria Beckham never stops.

Days after she was honored with the Knight of the Order of Arts and Letters by the French Ministry of Culture, the designer on Thursday appeared in her namesake label’s eyewear campaign for the first time.

A reflection of her fashion label’s refined approach to modern glamour, Beckham looks self-assured and composed in a series of images shot by Mert & Marcus in a sunlit, sculptural setting.

“I wanted strong, instantly recognizable silhouettes that felt effortless to wear, so the focus for this collection was really on refining shape and proportion,” said Beckham, who last fall was granted the courtesy title of Lady following her husband David’s knighthood.

The designer added that the eyewear range is aligned with the brand’s DNA, which felt “considered, versatile and rooted in the idea of eyewear as part of the wardrobe rather than an afterthought.”

The latest Victoria Beckham eyewear range, produced by Safilo Group as part of a 10-year global licensing agreement, is available globally via selected eyewear and fashion retailers from this month.

In July 2025, the two parties entered an agreement for the design, manufacturing and distribution of eyewear collections for the designer’s namesake brand until December 2035. Beckham’s eyewear collections were previously produced by Marchon.

Safilo is no stranger to the Beckham family. In 2024, the Italian eyewear group revealed it had signed a perpetual license agreement with Authentic Brands Group for Eyewear by David Beckham. This replaced the previous contract that was due to expire at the end of 2030.