How DeepL’s Language AI Is Improving Global Press Release Distribution

DeepL, the global language AI company, released its latest case study highlighting the successful deployment of its API solution by iCrowdNewswire, an international press release distribution company.

DeepL said that in an “increasingly interconnected media landscape,” reaching key markets across language barriers “is crucial for companies reaching global audiences.” DeepL said iCrowdNewswire translates its press releases into nine languages to gain more exposure and offer better message control for its customers.

DeepL said by deploying its technology, iCrowdNewswire has strengthened its competitive advantage. “Press releases translated with DeepL’s AI are more accurately indexed by Google, boosting visibility and exposure for customers across multiple languages,” the company said, adding that increased exposure “means better message control and engagement for global customers like LexisNexis, who leverage the translation feature in every release through Nexis Newswire.”

“Leveraging DeepL’s API to translate between 45 and 55 million characters per day allowed iCrowdNewswire to turn an expensive and highly manual process into a scalable, high-quality and reliable solution delivering accurate, human-like translations while maintaining cost efficiency,” DeepL said, adding that by integrating DeepL’s API, including DeepL’s industry-leading AI translation technology, “iCrowdNewswire has enhanced the quality and efficiency of its multilingual press release translations — delivering more natural high-quality translations, increasing customer satisfaction and reducing operational costs by approximately $150,000 annually.”

Steve Rotter, chief marketing officer at DeepL, said companies rely on iCrowdNewswire for distributing business-critical press releases, “which requires fast deadlines, global reach and high precision. DeepL’s specialized Language AI platform, which includes our world-renowned translation tools and API, is purpose-built to meet these needs, helping companies streamline content creation, expand their global reach, and accelerate growth. For iCrowdNewswire, this means translating tens of millions of characters daily, ensuring fast, reliable and high-quality multilingual communication at scale.”

Felipe Botero, chief technology officer at iCrowdNewswire, said, “The DeepL API has transformed how we deliver multilingual press release services for our global customers — now with natural-sounding, high-quality translations that ensure our clients can expand their reach, boost engagement, and drive real impact globally.”

Botero noted that DeepL “has also transformed our internal operations, enabling us to automate human-like, high-quality translations at scale. This has saved us significant time and resources and strengthened our ability to deliver seamless, press release translation with unparalleled efficiency.”