How do AI models generate videos?

But you don’t want any image—you want the image you specified, typically with a text prompt. And so the diffusion model is paired with a second model—such as a large language model (LLM) trained to match images with text descriptions—that guides each step of the cleanup process, pushing the diffusion model toward images that the large language model considers a good match to the prompt.

An aside: This LLM isn’t pulling the links between text and images out of thin air. Most text-to-image and text-to-video models today are trained on large data sets that contain billions of pairings of text and images or text and video scraped from the internet (a practice many creators are very unhappy about). This means that what you get from such models is a distillation of the world as it’s represented online, distorted by prejudice (and pornography).

It's easiest to imagine diffusion models working with images. But the technique can be used with many kinds of data, including audio and video. To generate movie clips, a diffusion model must clean up sequences of images—the consecutive frames of a video—instead of just one image.

What’s a latent diffusion model?

All this takes a huge amount of compute (read: energy). That’s why most diffusion models used for video generation use a technique called latent diffusion. Instead of processing raw data—the millions of pixels in each video frame—the model works in what’s known as a latent space, in which the video frames (and text prompt) are compressed into a mathematical code that captures just the essential features of the data and throws out the rest.

A similar thing happens whenever you stream a video over the internet: A video is sent from a server to your screen in a compressed format to make it get to you faster, and when it arrives, your computer or TV will convert it back into a watchable video.