How LAFCO’s Expanded Partnership with Listrak Aims to Drive Accelerated Growth

LAFCO (Luxury Articles & Fragrance Co.) said it has expanded its partnership with Listrak, the “person-first” marketing platform provider, as it experiences a period of accelerated growth.

LAFCP said the expansion “comes at a time of high demand for LAFCO’s web-exclusive products, including its recent debut of Out of Office, an exclusive limited-edition scent inspired by destination getaways, which sold out in 36 hours.”

Listrak said it works closely with LAFCO’s in-house e-commerce team, “leveraging a full suite of personalization that includes website pop-ups, on-site recommendations and predictive content,” the company said, adding that the program “is designed to reach, engage with and meet the needs of consumers at each stage of their journey from on-site acquisition to email recommendations to post-purchase communications.” Listak said LAFCO also leverages its beauty industry expertise, “including proprietary industry benchmarks, data, real-time behaviors and trends.”

Listrak said as part of its recently enhanced partnership, it will support increased volume in email and SMS campaigns, which is based on LAFCO’s growing subscriber list. And it is paying off. Listrak said that in the past year, LAFCO’s email subscribers grew by 39 percent, and SMS subscribers increased by 15 percent. “Over the seven years of their Listrak partnership, LAFCO’s e-commerce revenue has increased over 182 percent,” the company said.

Jon Bresler, LAFCO’s founder, said for over three decades, LAFCO has been setting new standards in what home fragrance can be, “combining elegant design with precise science to create the finest products on the market. We bring that same focus on creativity, innovation and cutting-edge data-driven strategies to e-commerce and customer communications. We are excited to extend our reach even further, creating personalized online shopping experiences for our loyal customer base.”

Jamie Elden, chief revenue officer of Listrak, said the fragrance segment “is deeply personal, and LAFCO’s team is setting new standards for curating tailored experiences to help customers find the precise fragrance that resonates with them. Through our partnership, the LAFCO team is brilliantly leaning into their owned channels to unlock accelerated growth.”

“With the fragrance sector representing the fastest growing area in beauty with 14 percent growth in 2025, our expanded partnership will drive continued increased market share for LAFCO,” Elden added.

In regard to the launch of Out of Office, LAFCO described it as an exclusive, limited-edition candle inspired by destination getaways. “It features a rich aroma of coconut that blends seamlessly with the citrusy undertones of bergamot and the soothing whispers of lavender, creating a subtle effervescence.” The exclusive fragrance was limited to 400 units and available only on LAFCO.com.

Bresler founded LAFCO in 1992, and the company said it combines traditional craftsmanship and the purest ingredients “to create transportive home fragrances and personal care products,” adding that its “luxurious collection of scented candles, diffusers, room sprays, soaps and lotions are made from ethically sourced and sustainably cultivated essential oils and ingredients.”