I Asked a Fashion Designer What to Buy From H&M Studio’s Pre-Fall Collection—Here’s What She Said

I Asked a Fashion Designer What to Buy From H&M Studio’s Pre-Fall Collection—Here’s What She Said


Ask me what my humble brag is, and I’ll tell you that I’m a pro-H&M shopper. I’ve been shopping at the Swedish brand for over 10 years. I even remember my first purchase—a butter-yellow dress I wore to my cousin’s bridal shower. H&M has always been my go-to destination for affordable, current pieces. While I initially stuck to the main section, as I’ve matured, my wardrobe has followed suit, leading me to explore H&M Studio’s offerings.

For those unfamiliar, each season, a dedicated design team at H&M’s Stockholm atelier creates a collection called H&M Studio. This line features more fashion-forward and trendsetting pieces, and occasionally, a guest curates a special edit. While it’s more expensive than the non-Studio line, this is due to the use of higher-quality, more sustainable materials and a smaller, more exclusive distribution model.

(Image credit: H&M)

With a new season just around the corner, now is the time when the label drops a fresh Studio collection, which happens to be a pre-fall capsule curated by Sami Miró, founder, designer, and creative director of Sami Miro Vintage. Not only does Miró have a unique eye for style, but she also promotes sustainability within her brand, which is why she aligns with the new collection, as it incorporates recycled and eco-friendly materials.





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Kim Browne

As an editor at Grazia British, I specialize in exploring Lifestyle success stories. My passion lies in delivering impactful content that resonates with readers and sparks meaningful conversations.

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