IMG Models Signs 18-year-old Guitarist Grace Bowers for Fashion and Beauty Opportunities

IMG Models has signed 18-year-old Grace Bowers, an award-winning guitarist, singer/songwriter and bandleader. IMG will help Bowers secure opportunities in the fashion and beauty space.

Hailed as a “guitar prodigy” by Rolling Stone, the California-born performer began playing in dive bars, inspired by the blues of B.B. King as well as the soulful funk of Sly and the Family Stone. She resides in Nashville.

Bowers’ breakout moment came when videos of her playing guitar on social media went viral during the pandemic and she has become one of the most sought-after young guitarists.

She recently performed at the 67th Annual Grammy Awards with Chris Martin of Coldplay, at Love Rocks NYC with Peter Frampton and Trey Anastasio, alongside Dolly Parton on CBS and with Lainey Wilson as part of CBS’ New Year’s Eve Live celebration. She’s been busy touring this year with such performers as The Red Clay Strays, Gary Clark Jr., Slash and The Roots.

Bowers’ debut album, “Wine on Venus,” was produced by John Osborne, and released independently in August 2024. She has headlined sold-out shows in Japan, New York City and Los Angeles, and has appeared at festivals such as Bourbon & Beyond, Telluride Blues and Brews, BottleRock, Pilgrimage Music & Culture Festival, and “Let Freedom Sing,” Nashville’s Fourth of July concert.

Bowers made her Grand Ole Opry debut on her 18th birthday last July 30, and was named a U.S. Global Music Ambassador by the U.S. Department of State. She continues to be represented by WME and managed by Scooter Weintraub, Pam Wertheimer and Pam Adams at W Management.

Bowers raised $30,000 with her second annual “Grace Bowers & Friends” benefit shows, $15,000 of which was donated to MusiCares.