Jacques Marie Mage Brings Eyewear and More to Austin

Jacques Marie Mage has come to Texas, opening a boutique — known as a JMM Gallery — in the Clarksville neighborhood of Austin.

“For the gallery in Austin, we wanted to create an ode to Western craftsmanship,” founder and creative director Jérôme Mage said in a statement. “We really wanted to home in on the mid-20th-century Western aesthetic embodied by performers like Porter Wagoner and designers like Nudie Cohn, and translate that spirit into a space that pays homage to the heyday of Western tailoring.”

The L.A.-based brand with a French-born founder is going all in on all things Lone Star State with a 1,000-square-foot, two-story store that features the brand’s sought-after limited-edition eyewear, leather goods, jewelry, curated artifacts, and exceptional objects. The gallery sits amid a desert garden of sculptural boulders and cacti surrounding the property help to set the Western mood.

Inside the space there are a variety of unique local touches, including an ornately hand-tooled vintage Ryon saddle, crafted at Ryon’s Saddle Shop in Fort Worth, Texas, in the early 1960s and a rare suite of original exhibition posters from several Fritz Scholder shows — evoking the artist’s deconstruction of romanticized stereotypes of Native Americans in art — alongside a a display of more than 20 pairs of vintage cowboy boots made in Texas between the 1940s and 1970s.

“I really wanted to capture this sort of lavish, ‘70s, intricate hand-finish on our furniture,” Mage said, including a suite of custom creations produced by Paris-based furniture design firm Hervet Manufacturier. They are finished in a distinctive mother-of-pearl lacquer, applied horizontally and vertically to echo the piping and satin facings of a classic Western tuxedo.

“The idea was to bring the language of stage-ready Western tailoring to the very surfaces of the space,” the founder said.

The ground floor includes a space for entertaining with a replica Western bar exclusively serving Japanese whisky, a wink to the eyewear’s connection to Japanese craftsmanship.

This year marked the brand’s 10-year anniversary and included a flurry of retail openings in Milan, London, Paris and Tokyo, with a location in New York’s SoHo planned for the second half of 2026.