Jenna Ortega Debuts $100,000 Aupen Himalayan Bag in Partnership With LVMH

Jenna Ortega debuted the new $100,000 Aupen Repurpose Pochette in Himalayan crocodile skin bag ahead of her appearance on “Late Night With Seth Meyers” on Monday in New York City as part of her “Wednesday” promotional tour.

The one-of-a-kind piece is a new creation inspired by Aupen’s archived Purpose silhouette, made famous by such celebrities as Hailey Bieber, Beyoncé and Selena Gomez. The Purpose was previously part of Aupen’s main collection.

Unlike previous iterations, this new silhouette debuts as a Pochette, crafted under Aupen in collaboration with LVMH Métiers d’Art. Design elements include a distortion of crocodile scales and selective upcycling of certain shades and crocodile pieces, founder Nicholas Tan’s way of breaking the mold both literally and metaphorically, disrupting perfection to allow space for individuality and transformation.

Founded in 2022, Aupen partnered with LVMH Métiers d’Art in July 2024. The collaboration provides Aupen with advisory and access to best-in-class French production facilities, including farms, tanneries and metal work companies, WWD’s Lisa Lockwood reported.

The debut of the $100,000 Aupen Himalayan bag marks Ortega’s second time carrying a piece by the luxury handbag brand, following her earlier appearance with the Nirvana bag.

Along with her standout accessory, Ortega wore a deconstructed dress courtesy of Elena Velez. The Landwalker dress featured a satin fabric with exposed corsetry detailing on the bodice, with a fitted silhouette. The look also included a thigh-high slit. Ortega collaborates with stylist Enrique Melendez.

Ortega previously wore a dress by the designer for a “Wednesday” second season photo call in Paris, continuing her Goth-inspired style streak while promoting the Netflix series.