Jiang Qiming Is Loewe’s New Brand Ambassador

SCREEN TIME: Jiang Qiming, who wore Loewe to collect his Best Supporting Actor trophy at the recent Shanghai TV Festival Magnolia Awards, has signed on as an ambassador for the Spanish luxury brand, which is controlled by LVMH Moët Hennessy Louis Vuitton.

Also foreshadowing his new gig, the Chinese star attended Loewe’s spring 2025 fashion show in Paris last March, and the opening of a Casa Loewe store in Shanghai last February.

“Loewe’s pursuit of uniqueness and creativity makes it extraordinary. It’s an honor to collaborate with the brand and I’m excited to embark on a new chapter together with Loewe,” Qiming said in a statement shared with WWD.

The 32-year-old scored the Magnolia nod for his performance in the TV series “Escape from the Trilateral Slopes,” and he recently took the lead role in “Let Wind Goes By,” a detective show set in a small Chinese mining town.

A graduate of Beijing’s Central Academy of Drama, Qiming has appeared on television, in feature films and on the stage in musicals and plays.

According to Loewe, his “artistic and idiosyncratic performances are matched with his distinctive and authentic sense of style.”

Qiming achieved mainstream recognition in 2023 thanks to the film “Journey to the West” and the television series “The Long Season.”

He will be seen next in a slate of Chinese movies: “Seven Days,” “Black Land’s Dreamer,” and “Once Upon a Time in the Middle East.”

Loewe’s other ambassadors include Giselle, Minsi Ko, Yang Mi and Tawan Vihokratana, nicknamed Tay.

Asian celebrities drove 86 percent of all celebrity-generated attention during Paris Fashion Week last March and sparked “massive conversations across the region,” according to data firm Launchmetrics.