Jimmy Choo Travels to Japan for Fall 2025 Men’s Campaign

LONDON — Jimmy Choo is calling in the change of seasons in its fall 2025 men’s campaign.

The photographer Takay shot the images in Japan and took cues from ‘90s East London and Japan’s own street style.

In the campaign, models are seen in various locations posing against brick walls or sitting on gray stairs.

“I love the idea of tradition that isn’t always traditional — respecting the craft and know-how to create something that speaks of today. For the latest Jimmy Choo men’s collection, we wanted to really think about fundamentals, of silhouette, shape, detailing, and reshape iconic pieces into something that feels right for now,” said Jimmy Choo’s creative director Sandra Choi.

“It’s also about asserting our Jimmy Choo vocabulary of design with a point of view, showing our DNA across every element of man’s wardrobe,” she added.

The brand is putting a focus on its Buff tassel loafers, which features leather fringes and metal belt-ends; the Diamond X II, an exaggerated sneaker with a sculptural sole; and the Diamond Maxi, an all-white sneaker in white quilted napa leather.

This season Jimmy Choo’s accessories are taking a minimal and miniscule approach with the Diamond Hobo, Diamond Zip and Box Camera bags being presented in crossbody styles that can be carried anywhere.

As reported, Jimmy Choo is teaming up with Drest, the fashion gaming app, for the first time, allowing players to interact with the brand’s new, Paris-themed Wardrobe Icons campaign.

The partnership will feature bespoke virtual backdrops, allowing players to step behind the scenes of the campaign shoot.