
Kate Foster Lengyel, Cofounder of The Outset, Leaves Brand
The Outset, the skin care brand founded by Scarlett Johansson and Kate Foster Lengyel in 2022, has lost one of its cofounders.
Foster Lengyel, the chief executive officer, revealed her departure from the company via social media. “It’s been five wonderful years building The Outset as cofounder and now it’s time to pass the torch as CEO, take on new adventures and keep innovating,” her post read. “I’ll still be here, rooting for my family at The Outset, while I take on some new opportunities that I’m excited to share.”
She confirmed her departure separately to WWD and declined to comment further.
“After four amazing years as CEO of The Outset, Kate Foster is leaving to pursue other career opportunities,” the brand said via email. “Although the team at The Outset will miss her dearly, they wish her nothing but the best on her future endeavors.”
When the brand launched, it derived inspiration from the pared-back regimens popularized in French pharmacies and included just five products.
“We call it the classic white T of skin care,” Foster Lengyel told WWD upon the brand’s launch. “It’s a universal staple in your wardrobe. It pairs with everything else and I think we understand from our conversations that they like to use a variety of brands, and so we wanted to create a brand that would play well with others.”
Since then, the brand has also expanded into retail with Sephora. As of 2023, its target consumer ranged from 25 to 45, and comprised of 30 percent male users.
Originally published by wwd.com. Syndicated material does not necessarily reflect the views of Grazia British.
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