Keith Powers Is Giorgio Armani’s New Global Fragrance Ambassador

American actor Keith Powers’ new role is as Giorgio Armani’s new global fragrance ambassador.

He debuts in the Armani Code Parfum campaign starting this month.

“I share in my career and personal life the connection of self-expression and authenticity,” Powers said in a statement. “The Code fragrance, while highlighting bold masculine notes, provides a balance of infused sensitivity. Code is the perfect fragrance for modern masculinity, and I’m honored to be the global fragrance ambassador for Armani Code.”

Powers, who is also a producer, has acted in films and on television. He was awarded a Best Actor prize for his part in Netflix’s film “The Perfect Find,” where he played opposite Gabrielle Union. He also was the lead in Netflix’s film “The Uglies,” was Major Greenwood in Paramount Pictures’ “The Tomorrow War” and Ronnie DeVoe in BET’s miniseries “The New Edition Story.”

Powers will reunite with Algee Smith and Mason Gooding in Lionsgate’s movie “The Gates,” which is due out in 2026.

On TV, Powers has acted in Amazon’s “Emperor of Ocean Park,” Netflix’s “What/If,” “Reality High” and “Famous in Love.” His career began as Tyree in the biopic “Straight Outta Compton.”

Powers’ production company has several projects under development, which should be revealed early next year.

The Armani Code men’s fragrance franchise was launched in 2004. Armani’s fragrance and beauty license is held by L’Oréal.